PLEASE READ THE FOLLOWING PRIVACY POLICY CAREFULLY.
Reform Pilates Chicago, LLC, an Illinois limited liability company, and its affiliates, and doing
business as “Reform Pilates Chicago”, (collectively, “Reform”, “we,” or “us”), respect your
concerns about privacy. This Privacy Policy describes what information we collect about you,
how we collect it, how we use it, with whom we may share it, and what choices you have
regarding it. This Privacy Policy applies to information we obtain through your use of the
website maintained at www.reformpilateschicago.com and its subpages, the mobile and touch
versions, and any other sites, mobile applications, or other applications we have now or in the
future that reference this Privacy Policy (collectively, the “Site”), as well as through any other
means, including information you may provide to us other than on the Site, such as at our
facilities (“Location”) or by corresponding or otherwise communicating with us. This Privacy
Policy does not apply to information about Reform employees or contractors. As we continue to
evolve the Site and incorporate new technologies to improve communication, our policies may
change. We encourage you to refer to this Privacy Policy on an ongoing basis to stay abreast of
our most current privacy practices.
By accessing and using the Site or otherwise interacting or communicating with us through any
other means (including at our Location), you agree that you have read and understand this
Privacy Policy and that you accept and consent to the privacy practices (and any uses and
disclosures of information about you) that are described in this Privacy Policy. IF YOU DO NOT
ACCEPT THIS PRIVACY POLICY, THEN YOU ARE NOT AUTHORIZED TO ACCESS OR USE THE SITE,
AND YOU SHOULD NOT OTHERWISE PROVIDE ANY OF YOUR INFORMATION TO US.
1.What information do we collect?
• Information you provide to us.
â–ª Reform collects personal information about you as necessary or
appropriate for the purposes of establishing, managing and maintaining
our relationship with you, and for our other business purposes as further
described in Section 3. We and our third-party service providers
(“Contractors”) may collect certain information from or about you in
connection with your access to or use of the Site, through your
submissions to us via the Site or at our Location, or through your use of
the services, amenities, fitness equipment, and other offerings made
available at our Location (together, “Collected Information”). Collected
Information includes, but is not limited to: (i) contact information, such as
your name, email address, mailing address, and telephone number; (ii)
credit card information (including credit card number, expiration date,
security code, billing name and billing address) and other payment
information; (iii) account information, such as your account username
and password; (iv) preference information, such as your contact and
marketing preferences; (v) certain demographic and/or fitness-related
data, such as your height, weight, age or date of birth, body mass index
(BMI), gender; and (vi) any information that you may transmit or makeavailable while connected to the wi-fi network at our Location (whether
through your own device or through use of our fitness equipment). We
and our Contractors may also collect the content of, and metadata
regarding, any correspondence you may have with us or our
representatives, regardless of the mode of communication by which such
correspondence was made.
â–ª In addition, we and/or our Contractors may collect (a) photographic
images and/or videos of you taken at our Location or during our
sponsored events or programs.
â–ª Lastly, if you attend classes, programs, and/or other events at our
Location, we may, in the future, collect certain biometric information
from you, such as facial recognition data, in accordance with applicable
law. We will use such information for the limited purpose of admission to
such classes, as well as for managing and tracking class attendance and
related record dkeeping purposes.
• Information collected via technology.
â–ª The servers used to host and operate the Site may collect certain data
pertaining to you, including data regarding the source from which you are
directed to the Site, the equipment and communications method that you
use to access the Site, and your activities on our Site. We and our
Contractors may combine components of this data with Collected
Information, which may identify you. Unless otherwise described in this
Privacy Policy, such data (which is also deemed “Collected Information”
hereunder) will be used solely for the purposes described below.
â–ª In addition, Collected Information may include such things as the Internet
protocol (“IP”) address assigned to your computer, unique device
identifiers, cookie identifiers, device and browser settings and
information, what you search for using the Site, the specific pages that
you access on the Site or prior to or after visiting the Site, the date and
time of your visit, and the length of time you spend at the Site. We and
our Contractors may use this information to help administer the Site and
the servers that provide the Site, generate statistical information, monitor
and analyze Site traffic and usage patterns, and improve the Site’s content
and content delivery, including any online content, materials, and services
that we describe or make available on the Site.
â–ª The technologies we use for automatic data collection may include, but
are not limited to:
â–ª Cookies (or browser cookies). We may use cookies to enhance
your experience on the Site. The Site may send one or more
“cookies” to your computer to improve the utility of the Site by
storing user preferences and tracking user trends. These cookies
are placed on your computer when your web browser accessesthe Site. The cookies provide us with information that helps us
understand things such as how you navigate to and around
websites, Site browsing and content accessing. You can set your
Internet browser (like Chrome, Internet Explorer or Safari) to warn
you every time a cookie is sent, or to turn off all cookies. See your
browser’s Help menu for these instructions. For more information
about cookies, including how to manage them,
visit www.allaboutcookies.org. By disabling your cookies, you will
not have access to some of the features that enhance your user
experience on the Site.
â–ª Web Beacons. Pages of the Site and our emails may contain small
electronic files known as web beacons (also referred to as clear
gifs, pixel tags and single-pixel gifs) that permit Reform, for
example, to count users who have visited those pages or opened
an e-mail and for other related Site statistics (for example,
recording the popularity of certain Site content and verifying
system and server integrity).
â–ª Do Not Track. Our systems do not recognize browser “Do Not
Track” signals. “Do Not Track” is a proposed universal mechanism
that enables consumers to opt-out of tracking by websites they do
not visit. Once the Internet industry has settled on standards
related to this issue and Reform recognizes such standards, we
may reevaluate this approach.
2. How do we use your information?
We may use Collected Information to establish and maintain our business relationship with you,
to identify you as a user of the Site or as a client, to advertise and promote our products and
services and the products and services we think may be of interest to you, and to manage,
facilitate, and/or monitor our provision of services, including allowing members to register, pay
for and attend classes, programs and/or events at our Location, to reserve classes. We may use
Collected Information to communicate notices, and information about Reform to you via email,
telephone, text message, or push notification from our mobile application. If you do not wish to
receive these communications you will have the option to opt out of future mailings (see
Section 4 below). If you contact us for support or assistance, we may use Collected Information
to provide service and support to you, namely to respond to your comments, questions or
suggestions.
We may also use your information to compile usage statistics and other data regarding the use
of the Site and our services, and to improve our service offerings, including the use of the Site.
In particular, we use Google Analytics to measure and report how users interact with the Site
and our emails and advertisements, to analyze the traffic to the Site, and for the other purposes
set forth in this Privacy Policy. For more information about Google Analytics and how it collects
and processes data, please see “How Google Uses Data When You Use Our Partners’ Sites or
Apps.”In addition, we may use Collected Information for our general business purposes, or for legal,
contractual and/or safety purposes, including: (i) to operate and improve upon our business and
lawful business activities; (ii) to maintain our programs, accounts, and records; (iii) to determine
your satisfaction with our Location and services; (iv) to enforce, apply or comply with any of our
terms or policies, including but not limited to this Privacy Policy; (v) to protect our rights and
security, and the security of our customers, employees, and property, and to otherwise respond
to court orders, lawsuits, subpoenas, and government requests and/or address legal and
regulatory compliance; (vi) to verify your identity or communications from you, and to notify
you of changes to any of our terms, policies or practices; and (vii) for any other legitimate
business purpose that is permitted by law. We may also use Collected Information to prevent
errors and fraud.
Finally, we may use Collected Information for any other purpose with your consent or as
required or authorized by law.
We and our Contractors may store Collected Information for as long as needed for the purposes
indicated in this Privacy Policy, for legitimate business purposes and to comply with legislative
requirements.
4. How do we use your email information?
In addition to the more general purposes identified above, we collect email information to
provide a more personalized and relevant experience. If you give us your email address when
you inquire about membership or sign up, we will send you emails about exclusive offers, news
at Reform. If you have previously opted out of receiving emails from us, providing updated
information will act as an ‘opt back-in’.
If you want to opt-out of receiving promotional emails, simply click on the unsubscribe link
located on the bottom of all of our emails. Although we strive to update our email list within 10
business days of any request, you might receive another contact before we are able to remove
you.
Reform does not sell or rent your name, email address, or any other personal information to
third parties.
5. Consent to text messaging.
You agree that we have your explicit consent to send you automated text messages (i.e., SMS or
MMS to your mobile phone number), including services-related messages regarding your
member account and other messages for general member support, feedback, and promotional
purposes. You may opt out of receiving automated text messages from us at any time by
replying “STOP” to the last text message you received (or by following the instructions set out
in the text message). After you send the SMS message “STOP” to us, we will send you an SMS
message to confirm that you have been unsubscribed. After this, you will no longer receive
text messages from us.
Message and data rates may apply. Messages are sent from an automated system, and
message frequency depends on your use of the services. If you have any questions about your
text plan or data plan, please contact your wireless provider.6. We only share user information in the ways described below.
Access to the Collected Information within Reform does not require your written consent, but is
strictly limited to the persons for whom such information is necessary for the performance of
their functions and duties.
We may also share Collected Information without your written consent to Contractors we
engage (such as consultants, data processors, payment processors, service providers, and other
similar third parties) to perform functions on our behalf. Examples include creating and
maintaining our Site, processing credit card transactions, sending postal mail and email,
removing repetitive information from customer lists, analyzing data, providing marketing
assistance (including co-branded marketing and advertising) and providing customer service.
They also have access to Collected Information needed to perform their functions, but may not
use it for other purposes. In addition, such Contractors will contractually guarantee to Reform
that they will keep the Collected Information confidential in accordance with this Privacy Policy
and applicable privacy legislation.
Finally, we may disclose Collected Information to other third parties with your consent or as
required or authorized by law.
7. What choices do you have?
When corresponding with Reform or our representatives, or when making a request for
information or otherwise interacting with us or others through the Site, you choose what
information to supply, what questions or comments to submit, whether you wish to receive
further information, and by what method of communication such information should be
delivered. Please take care to share only such information as is needed or that you believe is
appropriate. You are under no obligation to provide us with personal information, but without it
we may not be able to provide you the products or services you request. You may contact us as
indicated below if at any time you would like to ask us about our data collection and
information security practices.
You also have the right to consult and obtain communication of your Collected Information
which is contained in a file by Reform. You can also request that information which is inaccurate,
incomplete or equivocal be rectified, and that information not justified by the purposes of the
file be deleted. Reform will strive to respond to every request for access and rectification within
30 days of receiving the written request. In the event that it cannot provide access to or rectify
the information, it will inform you of the reasons why and provide you with any recourse
available.
To gain more information on your privacy rights generally, the Federal Trade Commission, in the
United States, and the Office of the Privacy Commissioner, in Canada, provide useful
information about privacy on their own web sites at http://www.consumer.ftc.gov/topics/
privacy-identity and https://www.priv.gc.ca/index_e.asp.
8. How do we protect information collected about you?
We have put in place certain commercially reasonable security measures designed to safeguard
Collected Information against loss or theft, as well as unauthorized access, disclosure, copying,use or modification, regardless of the format in which the information is held. These measure
include physical measures, organizational measures and technological measures that are
reasonable given the sensitivity of the information, the purposes for which it is to be used, the
quantity and distribution of the information and the medium on which it is stored.
Unfortunately, the storage and communication of Collected Information can never be
completely secure. Hence, we are unable to guarantee that information that you transmit or
otherwise supply to us, or any communications conducted on or through the Site, is or will be
totally secure. If you become aware of any breach of Site security or this Privacy Policy, please
notify us immediately.
9. How do we protect children on the Site?
We are committed to making a safe environment for children on our Site. In particular, our
intention is to fully comply with the Children’s Online Privacy Protection Act (COPPA) in the
United States. Per COPPA guidelines and other applicable guidelines outside of the United
States, we do not knowingly collect personally identifiable information from children under the
age of 13 without verification of parental consent. If a parent or guardian is made aware that a
child under the age of 13 has provided us with personally identifiable information through any
point of contact without verification of parental consent, we ask to be contacted at the below
address or by email via info@reformpilateschicago.com and we will delete that information
about the child referenced from our files. We encourage parents to monitor children’s Internet
use to keep them safe while navigating the Site and all other areas of the Internet.
10. Location of the Site.
The Site is hosted and operated in the United States. However, we and our Contractors may, in
our effort to provide the Site, store Collected Information in the United States, or we may
transfer it to, and store it within, other countries.
12. We may change this Privacy Policy.
From time to time, we may change our privacy practices, and this Privacy Policy, because of
changes in relevant and applicable legal or regulatory requirements, our business practices, or
in our attempts to better serve your needs and those of our other customers. We will try to
notify you of any material changes to this Privacy Policy, including by sending you an email
notifying you of such changes, posting a revised policy on the Site, or by other means. All such
changes shall be effective upon our posting them to the Site and your continued use of the Site
indicates your acceptance of any such changes. We encourage you to regularly review the
current version of this Privacy Policy on the Site.
13. How can you contact Reform Pilates Chicago?
If you have questions regarding our Privacy Policy, other areas of the Site or our clubs, please
contact us. Your feedback is always welcome and appreciated.
Reform Pilates Chicago
2819 N. Lincoln Avenue, Chicago,IL 60657